{"id":2068,"date":"2023-03-31T12:31:28","date_gmt":"2023-03-31T12:31:28","guid":{"rendered":"https:\/\/iberianpremiumfruits.com\/about-us\/historia\/"},"modified":"2023-07-18T13:30:55","modified_gmt":"2023-07-18T13:30:55","slug":"history","status":"publish","type":"page","link":"https:\/\/iberianpremiumfruits.com\/en\/about-us\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t
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Two paths joined in a single project<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Antonio Llusar Guinot and his brothers establish Antonio Llusar y C\u00eda. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1926<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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1940<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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They start sending the first wagons filled with oranges to France.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1947
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They acquire a market stall at the Mercado del Borne in Barcelona and establish a packaging warehouse in Almenara. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1952<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Torres brothers - Jos\u00e9, Bautista and Francisco - start their career in fruit sales by founding Jos\u00e9 Torres Royo y Hermanos. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1966<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It evolves into Torres Hermanos y Sucesores SA and sales locations are acquired in Madrid, Asturias, Bilbao and Zaragoza. By the end of the decade, new sites are created in Bilbao, Zaragoza and \nMadrid. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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His son Antonio Llusar Forner joins the management team and oversees significant development of the export activities.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1968<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The next generation represented by Jorge, Javier and Antonio Llusar Vicent take over and consolidate the company's expansion throughout Europe.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1988<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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1980
2002<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There is a growing demand for products from three warehouses, as well as a significant increase of exports to other European countries.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The international expansion phase begins with the opening of a branch in South Africa. This enables the supply of citrus fruit to clients throughout the entire year.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2012<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Llusar and Torres join forces to create a unique project, Iberian Premium Fruits. The experience gained from two paths forged under values of tradition, hard work and dedication is merged to continue growing together.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The V-Ros citrus company joined the group in June of 2023. New synergies, new products and increased specialization are introduced in order to become a benchmark company, while maintaining the same efficiency, hard work and traditions. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Two paths joined in a single project<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1926<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Antonio Llusar Guinot and his brothers establish Antonio Llusar y C\u00eda.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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They start sending the first wagons filled with oranges to France.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1940<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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They acquire a market stall at the Mercado del Borne in Barcelona and establish a packaging warehouse in Almenara.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1947
\n1950<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Torres brothers - Jos\u00e9, Bautista and Francisco - start their career in fruit sales by founding Jos\u00e9 Torres Royo y Hermanos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1952<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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It evolves into Torres Hermanos y Sucesores SA and sales locations are acquired in Madrid, Asturias, Bilbao and Zaragoza. By the end of the decade, new sites are created in Bilbao, Zaragoza and Madrid.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1966<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1968<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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His son Antonio Llusar Forner joins the management team and oversees significant development of the export activities.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1988<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The next generation represented by Jorge, Javier and Antonio Llusar Vicent take over and consolidate the company's expansion throughout Europe.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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There is a growing demand for products from three warehouses, as well as a significant increase of exports to other European countries.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1980
2002<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2012<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The international expansion phase begins with the opening of a branch in South Africa. This enables the supply of citrus fruit to clients throughout the entire year.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Llusar and Torres join forces to create a unique project, Iberian Premium Fruits. The experience gained from two paths forged under values of tradition, hard work and dedication is merged to continue growing together.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo-ros-negro\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The V-Ros citrus company joined the group in June of 2023. New synergies, new products and increased specialization are introduced in order to become a benchmark company, while maintaining the same efficiency, hard work and traditions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Two paths joined in a single project Antonio Llusar Guinot and his brothers establish Antonio Llusar y C\u00eda. 1926 1940 They start sending the first wagons filled with oranges to France. 1947 1950 They acquire a market stall at the Mercado del Borne in Barcelona and establish a packaging warehouse in Almenara. 1952 The Torres […]<\/p>\n","protected":false},"author":1,"featured_media":1984,"parent":2043,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2068","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/iberianpremiumfruits.com\/en\/wp-json\/wp\/v2\/pages\/2068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iberianpremiumfruits.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/iberianpremiumfruits.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/iberianpremiumfruits.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iberianpremiumfruits.com\/en\/wp-json\/wp\/v2\/comments?post=2068"}],"version-history":[{"count":8,"href":"https:\/\/iberianpremiumfruits.com\/en\/wp-json\/wp\/v2\/pages\/2068\/revisions"}],"predecessor-version":[{"id":2097,"href":"https:\/\/iberianpremiumfruits.com\/en\/wp-json\/wp\/v2\/pages\/2068\/revisions\/2097"}],"up":[{"embeddable":true,"href":"https:\/\/iberianpremiumfruits.com\/en\/wp-json\/wp\/v2\/pages\/2043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iberianpremiumfruits.com\/en\/wp-json\/wp\/v2\/media\/1984"}],"wp:attachment":[{"href":"https:\/\/iberianpremiumfruits.com\/en\/wp-json\/wp\/v2\/media?parent=2068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}